BBB: Promoting Marketplace Trust

 Better Business Bureau: 

Promoting Marketplace Trust

The Better Business Bureau (BBB) is a non-profit organization that aims to promote and advance marketplace trust between businesses and consumers. It was founded in 1912 and is headquartered in Arlington, Virginia, USA. The BBB accomplishes its mission by providing educational resources, conducting research, and offering various services to businesses and consumers.

BBB's Primary Function

One of the BBB's primary functions is to provide consumers with information about businesses, including their reputation, complaint history, and accreditation status. The BBB maintains a database of business profiles, which are accessible to the public on its website. These profiles contain information such as the business's name, address, phone number, and website, as well as a rating based on various factors, including customer reviews, complaint history, and licensing and accreditation status.

Businesses can also seek accreditation from the BBB, which involves a rigorous vetting process that evaluates the business's integrity, transparency, and commitment to ethical business practices. Accredited businesses are allowed to use the BBB logo on their website and marketing materials, which can help build consumer trust and confidence.

BBB Offers

In addition to its information and accreditation services, the BBB also offers dispute resolution services to help resolve complaints between businesses and consumers. The BBB's dispute resolution process is designed to be fair, impartial, and efficient, and aims to find a resolution that is acceptable to both parties.

Better Business Bureau funded by

The BBB is funded by its accredited businesses, as well as through donations from the public. It is governed by a board of directors, which is composed of representatives from various industries and sectors, as well as consumer advocates.

While the BBB has received some criticism over the years, particularly regarding its accreditation process and rating system, it remains a widely recognized and respected organization that plays an important role in promoting marketplace trust and consumer protection.

Aqmar Saad shares insights